Public Information for School Administrators and Communicators

06 June 2017

Effective communication with the public is critical in any emergency response.  Accurately conveying current risks and protective actions helps individuals make decisions that can keep themselves and their families safe.

Communicating during a school crisis poses a unique set of challenges as parents are eager to know what is happening and what is being done to ensure the safety of their children.  Effective and timely emergency notifications can keep parents from making decisions that may have a negative impact on the emergency response during a time of crisis. 

Vermont Division of Emergency Management & Homeland Security Public Information Officer Mark Bosma in collaboration with the Vermont School Safety Center is offering a one-day Public Information training for school administrators and communicators.  It is offered as a free service to schools, it can be brought directly to districts, and will be offered in four regions this summer.

The training has been revised to focus on the communication needs of schools and the people schools must reach during an emergency.  The training provides background on the Public Information function, provides advice for establishing communication plans and how to communicate with the public, and offers guidance on media relations, interviews, and press conferences.

To register for the course please contact Mark Bosma at DEMHS at mark.bosma@vermont.gov or 800-347-0488.

The course will be offered from 9 a.m. – 3 p.m. in four locations:

August 1st: Vermont State Department of Public Safety, 45 State Drive, Waterbury

August 3rd: Chittenden Regional Planning Commission, 110 West Canal Street, Winooski

August 8th: Veterans Administration Hospital, White River Junction

August 10th: Rutland Regional Medical Center, Leahy Center, Rutland

Contact Information

Vermont School Safety Center
45 State Drive
Waterbury, VT 05671-1300
1-800-347-0488